Intro 序
You finally did it, you are so happy you had self-published a photo book or a photo zine. You posted them on facebook, you get a lots of likes and supportive comments from your fb friends and all, but you hardly sell them out. You may even have an website setup, with paypal business account and shipment calculation services ready, but still you don’t really sell them out except from some of your close friends.
You know your book or zine is not bad and with a reasonable price, you know the next thing to work out are marketing and distribution. You are not a professional marketing person, most of the self-publishers are not professional marketer don’t they? and you have not much budget on marketing too. So where should you start promoting your book and zine?
Not long ago, I self-published a photo zine, it's called Home Town. This photo zine compiled with my street photographs from 2014 to 2016. It was my debut zine, and I wanted to promote it so I get to reach out to the people who are interested in it. I begin to research about the photo book and photo zine market over the internet. I realized I should list down all my research findings so that I can keep track them so that future day I can refer them back, and also it benefits the next newcomers too. I’ll keep this post update, and I look forward to your comments too, regarding on any opportunities and alternative ways to promote our self-published works.
你終於做到了,你非常高興因為你終於出版了一本攝影集或攝影誌。你把消息放上臉書,你得到很多讚跟支持的留言,但你並沒有把書賣得很好。你可能已經建立了賣書的網站,有了paypal商業戶口和郵費計算功能,但你並沒怎麼把書賣出,除去幾個跟你熟悉的朋友之外。
你知道你的攝影集或誌還蠻不錯看的,價錢也公道,你知道接下來你必須去用功在經營與行銷上了。你不是行銷專家,很多獨立出版人也不怎麼樣對吧?而已你並沒有過多的預算在行銷上。那麼,你應該從何開始去推銷你的書呢?
不久前,我自費出版了一本攝影誌,叫作『Home Town』。此攝影誌收藏了2014-2016年間所拍攝的街頭照片。那算是我的處女作,我想推銷它,讓更多對此攝影風格感興趣的人找到它。我開始搜尋關於攝影集跟攝影誌的市場網路。我覺得我應該把它們一一列出來,以待未來的日子裡可以繼續參考,並且也可以幫助下一位獨立出版人。我會繼續不斷的更新此篇章。當然我也期待你的留言,請告訴我更多可以讓獨立出版人推銷書本的機會與方法。